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    Why Didn’t My House Sell?


    We understand how frustrating it can be to spend time and effort marketing your home for so many months only to have your listing go unsold.  The Comerford Group at Icon Premium Realty would like the opportunity to bring you a very different result!

     


    REPRESENTATION is Key!

    Did you know that, on average, 94% of all real estate transactions are performed by only 6% of all licensed agents?  One of the most critical things to get right in the marketing of your home is expert representation.  To do this effectively, you need to list your home with an agent and a brokerage firm that consistently performs at the top of their market, possesses a strong local presence and has demonstrated mastery of digital marketing and its power to get your home recognized and sold to buyers around the world! 

    At The Comerford Group with Icon Premium Realty, we prospect daily and deploy every resource available to get your home sold.  We do not make ridiculous promises.  We roll up our sleeves and work diligently on your behalf bringing decades of real estate experience in brokerage, finance, development, and design to your transaction.  Because of this diverse knowledge base, we are able to convey value, opportunity, and potential to buyers that engage them through trust and expertise directly benefiting our sellers.   

    When choosing representation with a real estate professional, be diligent, choosy and take the time to get to know who you are doing business with.

     


    EXPOSURE is Everything!

    Having listed your home for sale previously, you’ve experienced first-hand today’s market place and know an agent has to do much more than just stick a sign in the ground to deliver success to their seller. Based on this experience, you now have the opportunity to make a more informed decision when it comes to hiring the right agent with the right brokerage firm to sell your home.

    We will provide your home with the best marketing exposure available. Because of our credentials and experience, when you list your home with us, it will be marketed on over 1,000 websites 24 hours a day, 7 days a week.  Additionally, our aggressive and proprietary marketing program is designed to get you the highest dollar possible within the shortest time frame. Our years of experience and expertise can help you. We have sold many homes in all market conditions and are recognized by our peers as top-producing professionals.

    Did your agent demonstrate week all of the marketing efforts made on behalf of your listing?  We provide our customers each Monday morning with a comprehensive report on all the marketing efforts we’ve made the week prior.

     


    You Must Have a PRICING STRATEGY!

    Pricing a home for sale is tricky and the most common mistake a seller makes is pricing a home too high.  There are a lot of ways to slice the data to determine your home’s fair market value.  Factors that do not affect your home’s fair market value include: 

        • what you want or need for your home
        • what you paid for your home
        • what your neighbors think
        • what it would cost to rebuild

    Estimating what a ready, willing and able buyer would be willing to pay for your home is the task at hand. While data, usually from sales of comparable homes in the area, is important, a top agent’s experience can be invaluable when building a pricing strategy.  Comparable sales are already in the past and may not be an indication of where the market is heading.  Hiring an agent with a grasp of macro and microeconomic factors and their impact on your local real estate market is very important to the pricing equation.  Kathleen, the Broker Owner of Icon Premium Realty and Team Lead of the Comerford Group, holds an MBA from Wharton Business School in Finance and Real Estate and works actively in our market every single day. 

     


    Trapped in a Long Term AGREEMENT?

    Is your greatest fear about listing your home with a real estate broker that you will be trapped in a long agreement and stuck with poor representation? Unfortunately, this is not an uncommon experience and a situation that could cost you thousands of dollars and much indigestion.

    Eliminate your fear by taking advantage of our “Easy Out” listing agreement. You will receive a written agreement when you list your home through us that allows you to cancel at any time—with no arguments!

        • Cancel your listing at any time if you are unhappy with our service
        • Relax knowing that you’re not bound by a long-term contract
        • Benefit in the quality of service that is assured enough to make this offer!

    We firmly believe that if you are not satisfied with our service, you should have the option to cancel your listing and find better service elsewhere.  Obviously, we must be pretty confident in the quality of our service to make this offer!  We have very high standards and will not settle for less.  And neither should you!

     


    Hire a TEAM! Hire the Comerford Group at Icon Premium Realty!

    With decades of experience and hundreds of successful transactions as our foundation, we offer our customers a truly in-depth level of service through our team approach and proprietary systems developed to ensure maximum success for our customers.  No single agent can match what we offer!

    Each member of our team plays an important role in the process.  The Listing Specialist determines the optimal pricing and marketing strategies for presenting the home to the market.  The Buyer Specialist prospects daily by calling on our database (6,000+), nearby homeowners and other agents to make them aware of your listing and scheduled Open Houses.  Our Staging Specialist executes the staging recommendations made by Kathleen, a designer of note for many years.  Our Marketing Specialist executes the market plan designed for your home and provides very detailed, weekly reports on all of our marketing activities.  Finally, our Transaction Coordinator ensures a smooth and successful transaction once we put your home under contract.  Our entire team is working on your behalf! 

    Did your prior agent bring this kind of coverage and expertise to your transaction?  Why not let the power of our team work for YOU!